Grow Sharp Consulting
New York
San Francisco
Berlin
A strategic operating partner for
lean teams & growing businesses
An evolving product, market, and team require:
adaptation of operations to flexibly scale,
timely surfacing of the right data, and
creation of analytical frameworks
to drive everyday decisions and longer term strategy.
To navigate rapid evolution while avoiding common growing pains, Grow Sharp will partner with you both in strategy/planning and in the hands-on implementation of the following activities:
OPERATIONS OPTIMIZATION, PROCESS/ORG. REDESIGN
(Re)design your operations or organization to fit your current & future business needs & objectives. Diving deep into your systems, workflows, processes, as well as stakeholder needs and goals, discover what changes will maximize employee productivity; boost efficiency; maintain reliable & relevant data; ensure optimal coordination across teams; & enable everyone to complete work without friction & hit KPIs. We'll implement those changes for or with you, track their effects, & iterate as necessary.
DATA INFRASTRUCTURE, ANALYSIS & INSIGHTS
Whether it's quantifying the ROI of marketing spend across each lead generation channel or understanding how & why conversion varies by market segment or funnel stage, be armed with the right analyses/ metrics to make better informed decisions. Synthesize diverse data for more rich analyses. Develop robust FP&A to understand, measure, & transparently communicate financial implications of all activities.
GO-TO-MARKET ENGINE EFFICIENCY
From marketing first touch to sales conversion to onboarding, upsell, renewal or churn, operationalize the process, identify areas for automation, capture KPIs, & understand the underlying dynamics & levers that drive them. Develop capabilities to constantly improve along every stage, boosting conversion rates & accelerating sales cycles.
NEW MARKET OR SECTOR ENTRY
Build analytical frameworks & arm yourself with research to thoroughly understand not only the opportunities & risks of new markets & sectors, but also their nuances. Using all available information, analyze potential partnership or channel sales opportunities,
understand resource allocation requirements, forecast returns, prioritize initiatives, build out robust business cases, & implement roll-out.
CHANGE MANAGEMENT
Successful AI transformations & implementations, M&A integrations, restructuring, re-orgs, & turnarounds require a deep, nuanced understanding of the current state, a thoughfully designed future state and clear roadmap of how to get there technically, legally, & logistically with effective cross-functional collaboration. Our approach emphasizes empathetic consideration of the motivations & pain points of affected individuals whose buy-in & participation are critical to both the implementation of change and its sustained adoption & impact.
PRODUCT STRATEGY, DEVELOPMENT, & MARKETING
Through analysis of user data, interviews, surveys, & qualitative market research, translate user & market requirements into product design and feature specifications, delivering to your users & other stakeholders what they most value. Price & package your products & services to maximize market share, revenue or profits. Convey your product's unique value through effective product marketing. Transition to or improve upon product-led growth.
Background
Rachel Bassini founded Grow Sharp Consulting in Berlin in 2016 with the objective of bringing her experience of running the operations and strategy of a rapidly growing New York startup to the vibrant Berlin startup scene, while working with companies in diverse industries of interest to her from mental health to urban development, with an array of business models from B2B, B2C, B2B2C to community-based subscription models.
Previously, while completing her MBA focused on Entrepreneurial Management at Wharton, she had joined NewsCred (later renamed Welcome and acquired by Optimizely) as its first business hire, when the startup was just a few people at a desk in a co-working space. Over the next 5 years, the company's business model, product, and market evolved drastically, and the team grew to 200+ people across multiple global offices as it became the world's leading content marketing software company.
Ensuring that systems, workflows, and processes across functional areas could keep up with such rapid transformation was a constant challenge. Equipping decision-makers and product developers with accurate, rich, live data and insightful analyses was critical to timely, thoughtful decision-making. Converting such decisions into successful implementation of changes to the GTM funnel, the product, or the org design kept the company hitting or exceeding revenue targets amid a rapidly changing landscape.
Rachel brings expertise gathered from these experiences to businesses navigating their own unique growth challenges, helping them overcome common obstacles and maximize their potential. Tapping into her network of skilled specialists in both the US and Europe, Grow Sharp can flexibly staff projects to meet diverse client needs.
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